Who we are

BUILT by JBE – Strength. Discipline. Lifestyle.

BUILT by JBE was created by Justin and Rebecca—two dedicated coaches with over 25 years of combined experience in the fitness industry and a shared passion for helping people transform their lives through movement, mindset, and strength.

our brand is a complete coaching experience that empowers real transformation—physically, mentally, and emotionally. We don’t just train bodies—we help rebuild confidence, create sustainable routines, and support lasting lifestyle change.

We specialise in:
• One-on-one personal training (gym-based, mobile, and outdoor)
• Online coaching accessible from anywhere in the world
• Competition prep for athletes ready to take the stage
• Supportive coaching for all fitness levels, including beginners
• Transformation programs tailored to long-term results
• BUILT merch designed for performance and everyday wear

At BUILT by JBE, we meet you where you’re at—and help you build from there. Our mission is to guide you toward your strongest, most capable self through expert coaching and unwavering support.

This is more than fitness. This is transformation.
Join the BUILT crew and start your journey today.